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honors senior thesis

I began this project in March 2020 at the start of COVID-19. I wasn't sure how things would transpire, but I wanted to ensure my thesis was insightful and relevant as I enter the job market after graduation in May 2021. Because of this, I decided to research advertising during recessions and the current pandemic. My experience as a Community Ambassador for the LNK Is Greater Than campaign held by Archrival in Lincoln, Nebraska led me to narrow my focus to influencer marketing.
 
I had the opportunity to share my findings with my faculty mentors as well as some others who have played a major role in my development throughout my college career. On March 2, 2021, I had the opportunity to share my findings via Zoom with several UNL faculty mentors who have all played a major role in my development throughout my college career.

 

Those in attendance at my defense were my committee members Jemalyn Griffin and Adam Wagler as well as my advisor, Andrea Gaghagen, and mentors Jordan Gonzales and Samantha Kennelly.

 

My full thesis was officially published to UNL’s digital library and can be downloaded and read here. Feel free to take a look at my condensed video presentation, my full defense presentation, full thesis paper, and some photos below!

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In May 2021, my thesis presentation won top presentation for the College of Journalism and Mass Communications at UNL! Read the details here

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